The vision of the future keeps growing hazier, promises to become more complex, and our anxieties deepen. In this climate of uncertainty, what can we do to predict the future, make sense of the promises, shape them, and anticipate the challenges? Knowing the past is a prerequisite for understanding and interpreting the future. This […]
In Seducing the Subconscious, Dr. Robert Heath explores how advertising influences our daily shopping decisions and how little we are aware of this impact. He explains why the most successful advertising campaigns are not those with messages we love, hate, find interesting, or new, but rather those that reach us effortlessly and shape our behavior […]
In The JOLT Effect: How High Performers Overcome Customer Indecision, Matthew Dixon and Ted McKenna explain that customer indecision is not just a behavior but an emotional state. Customers are not simply searching for a solution. They are also thinking about the responsibility that comes with it. Every decision means choosing one option and eliminating all […]
MOVE FAST AND FIX THINGS Today, inspired by an intriguing book, I’ll touch on a subject I consider important. Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems is here to help you manage your work more effectively and guide you through the journey of organizational change. The authors define leadership […]
Saleh Abdullah Kamel (1940 – 18 May 2020) was a Saudi Arabian billionaire businessman, visionary entrepreneur, and philanthropist. He was born in Mecca in 1940. From an early age, he demonstrated an entrepreneurial spirit, making and selling toys to his friends during his childhood. He pursued his education in Mecca, Taif, and Jeddah, and graduated […]
HOW WILL BRANDS THRIVE IN THE DIGITAL ERA? Renowned marketing and brand expert David Aaker advocates for sustainable growth through the discovery and leadership of new, game-changing subcategories. He explains that the digital revolution has facilitated and accelerated the creation of these disruptive subcategories, offering significant opportunities through digital technologies. These include presenting new essentials, […]
HAVE WE BECOME DIGITAL HERDS? Byung-Chul Han—one of the most widely read philosophers of our time. I hadn’t heard of him before, but I believe being contemporaries with a philosopher and truly understanding them is invaluable. In an interview, Han recounts the “radical” decision he made while gazing at the sky: “THE SKY WAS SO […]
WHAT’S THE REAL ISSUE? IS IT PSEUDO-EXPERTS, SOCIAL MEDIA, OR ULTRA-PROCESSED FOODS? Every now and then, I receive comments on my articles about food content, potential risks, and whether certain products are harmful. Some comments come from trolls, others from attention-seekers, and a few from those genuinely curious and eager to understand the truth. The […]
Yes, I first visited Rome in 1968. And now, in 2025, I’ve had the opportunity to return, this time, not just to see the city, but to be part of something meaningful. I want to talk about artist Ahmet Güneştekin’s solo exhibition at GNAMC, the National Gallery of Modern and Contemporary Art in Rome. While […]
WELCOME TO WILLPOWER 101! How difficult it is to change people’s thoughts, emotions, and habits! Author Kelly McGonigal explains: “After years of observation, I realized that much of what people believed about willpower was creating unnecessary stress. Although scientific research had much to say that could help them, it was clear that these insights had […]
