At Yıldız Holding, equal opportunity is a natural part of how we do business. I am pleased to see the outcomes of our efforts reflected in the Yıldız Holding Women’s Platform’s 2025 report. Our report is a strong reminder that we turn our commitments into action. Yıldız Holding became the first holding company in the food and […]

HOW CAN WE AVOID CONFLICT? My topic today revolves around family and business, a subject I’ve previously explored in my writings and interviews (https://muratulker.com/aile-sirketleri-gelecege-uzanan-deger-olusturmak/; https://muratulker.com/sirketlerin-sinirlarini-biliyoruz-ailenin-sinirlari-ne/; https://muratulker.com/aile-sirketleri/). The book Untangling Conflict: An Introspective Guide for Families in Business caught my attention. What makes it particularly fascinating is the way it uses the Srivastava family, which forms […]

THE HIDDEN WORLD OF MANUFACTURING We often discuss digital technology. Some of us build digital identities, others move their businesses online, and workplaces undergo digital transformation… Today, “digital” dominates the language of the modern world, but how much of our lives does it really shape, and in what way? In my view, not much, yet […]

THE POWER OF TRUST Trust is one of the most fundamental emotions in our lives. Nothing can replace the comfort that comes from feeling secure. At the heart of economic systems, trust lays the groundwork for commerce in social life, enabling people to invest and transact within a solid and dependable framework. In human relationships, […]

Many professionals experience what’s often referred to as a state of “flow.” As Goleman explains, “In a flow state, we become fully immersed in what we’re doing, lose track of time, and reach our highest level of productivity.” Whether it’s a surgeon, a musician, or an athlete, peak performance unfolds during this state of flow. […]

This Forbes-published book presents 12 essential habits grouped under four key themes: will, values, results, and skills. Through engaging storytelling, each habit is brought to life in a well-structured narrative. Every chapter sheds light on a different aspect of how professionals create value in the workplace. The authors—Verne Harnish, Kevin Daum, and Anne Mary Ciminelli—bring […]

Scott H. Young’s concept of “ultralearning” (*) and its transformation into a systematic approach emerge from extensive experience. His approach is built on research into various learning methods, in-depth examination of the biographies of many influential figures worldwide, and, most importantly, hands-on learning projects developed from these individuals’ own real-life experiences. Among these projects, the […]

In The JOLT Effect: How High Performers Overcome Customer Indecision, Matthew Dixon and Ted McKenna explain that customer indecision is not just a behavior but an emotional state. Customers are not simply searching for a solution. They are also thinking about the responsibility that comes with it. Every decision means choosing one option and eliminating all […]

MOVE FAST AND FIX THINGS Today, inspired by an intriguing book, I’ll touch on a subject I consider important. Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems is here to help you manage your work more effectively and guide you through the journey of organizational change. The authors define leadership […]

Murat Ülker It is said that every cloud has a silver lining and now this mandatory order has become an indispensable part of the future. Human Resources managers agree to see some of the work done remotely (from home) as they move onto a new sparse (social distance) office set up. However, it seems as […]

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