MARKETING 6.0 HAS ARRIVED Marketing is constantly evolving, with new changes happening every day. Philip Kotler and his colleagues are exploring these changes in their “Marketing X.0” series. The first book, Marketing 3.0, introduced the idea that marketing should cater to the human spirit. Customers now seek more than just functionality and emotional satisfaction; they […]

LET ME TELL YOU A JOKE…A man goes to the movies to see a movie recommended by a friend. Surprised to find that friend on the seat next to his, he asks: You were the one who recommended this movie to me. Haven’t you already seen it? The friend replies: Yes, I have. But I […]

The EWMS (World Marketing Summit) was held online, November 6-8 under the auspices of Philip Kotler, who is considered the father of modern marketing. Famous #marketing practitioners and academics from 80 countries shared their opinions via online for 48hours in 104 countries. According to what I’ve read from the news, 2.5million people followed the summit at the same time. Huge participation!
Today, I am continuing where I left off last week, as I see that the interest in marketing is quite high from the comments received on my first post. I stated that nearly 80 famous marketing practitioners and academicians attended the EWMS world marketing summit held online on 6-8 November and summarized a few speeches myself.
The Covid19 disease caused by the corona virus spread from China to the world in a very short time. There are currently 14,600,000 cases reported, and 609,408 deaths. If we look at country rankings, the first three positions are the U.S.A. (3,844,815 cases 140,903 deaths), Brazil (2,118,646 cases and 80,120 deaths) and India (1,155,191 cases 28,084 deaths). Turkey is 14th with 220, 572 death cases in 5,508 (as of July 21, 2020). There are still efforts to find a vaccine, and drug discovery efforts continue as well. On the one hand, people who are sick are trying to get treatment.

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