MARKETING 6.0 HAS ARRIVED Marketing is constantly evolving, with new changes happening every day. Philip Kotler and his colleagues are exploring these changes in their “Marketing X.0” series. The first book, Marketing 3.0, introduced the idea that marketing should cater to the human spirit. Customers now seek more than just functionality and emotional satisfaction; they […]
LET ME TELL YOU A JOKE…A man goes to the movies to see a movie recommended by a friend. Surprised to find that friend on the seat next to his, he asks: You were the one who recommended this movie to me. Haven’t you already seen it? The friend replies: Yes, I have. But I […]