As Godiva moves toward its 100th anniversary, the celebration held in Asia Pacific was far more than a milestone event; it was a powerful expression of how a brand can build a universal language over time. The drone show in Shanghai offered a striking interpretation of Godiva’s deep-rooted craftsmanship and innovative spirit across geographies. […]
Yesterday, we attended the opening of GODIVA’s new store at Dubai Mall! 🎉 I want to extend my heartfelt thanks to the entire team for their outstanding work! Everyone was smiling, which strengthened my belief that even greater successes lie ahead. I reminded my friends of the words of Pierre Draps, GODIVA’s second-generation chocolatier: “I […]
There’s a saying: ‘When you decide to take on something, do it with the finesse of Ülker” Well, my friends have truly embodied that, showcasing it to the world. Kudos to our team, and heartfelt gratitude to my colleagues. The significance of our success and happiness cannot be overstated! As a global Turkish company spreading joy […]
AN EFFECTIVE STRATEGY OF 42 YEARS: POSITIONING The positioning strategy is based on a book of the same title by Al Ries and Jack Trout, written in the 1980s. Since the year it was published, this book has created a paradigm shift in communication strategies and influenced the communication and advertising strategies of companies’ brands. […]
TEA-TIME WITHOUT BISCUITS IS UNIMAGINABLE, says pladis. It was our advertising slogan that was remembered for years: ‘Tea-time without Ülker is unimaginable’. Then … we said, “don’t forget to bring Ülker this evening, Dad.’ I don’t know if we could sell biscuits today without advertising or reminders. However, I suppose our customers have such expectations, […]
“Sabri, If You Had a Tank Factory, You Wouldn’t Have This Much of a Reputation!” My great uncle used to say to my father; Sabri, if you had a tank factory, you wouldn’t have this much of a reputation, and add; When you give chocolate as a gift, you become unforgettable, but how can you […]
