There is a famous episode in Mark Twain’s The Adventures of Tom Sawyer. On a hot Saturday morning, Tom has to paint the fence as a punishment from his Aunt Polly. More than the work itself, he dreads his friends walking past, seeing him and making fun of him. Then an idea occurs to him… […]
HOW WILL BRANDS THRIVE IN THE DIGITAL ERA? Renowned marketing and brand expert David Aaker advocates for sustainable growth through the discovery and leadership of new, game-changing subcategories. He explains that the digital revolution has facilitated and accelerated the creation of these disruptive subcategories, offering significant opportunities through digital technologies. These include presenting new essentials, […]
