THE INEVITABLE: Falling Ill to Stay Healthy Dr. Robert Barrett and Prof. Louis Hugo Francescutti have written a fascinating book on an intriguing topic. The title says it all: “HARDWIRED: How Our Instincts to Be Healthy Are Making Us Sick.” It’s surprising, isn’t it? We strive to stay healthy, yet we fall ill in the […]

NO SAVINGS ON REPUTATION, YET WASTE IS HARAM Our topic today is REPUTATION! For companies, reputation is the foundation of everything. A reputation built on trust signifies commercial success and respect in society. In business, trust and reputation are inseparable, just like in personal relationships. Companies that operate with transparency, integrity, and ethical practices build […]

SEVEN DEADLY SINS! Seven Deadly Sins of Organizational Culture is a book that opens by recounting the 2001 Enron scandal, highlighting how it triggered massive changes in the world of auditing. Enron, one of the largest energy corporations in the U.S., managed to conceal its enormous debts through complex accounting tricks and financial manipulations by […]

WHERE ARE THE IDEOLOGY DEVOTEES? MISSING IN ACTION? This week’s featured book is Intellectual Morons: How Ideology Makes Smart People Fall for Stupid Ideas by Daniel J. Flynn, published in 2004. The author’s bold perspectives made him one of the prominent writers for The American Spectator, a renowned conservative magazine in the U.S. Today, access […]

Are Acemoğlu and Johnson Wrong? Today, I want to share my thoughts on how technology has changed and will continue to change our world, based on a recent book that you might find interesting. The book is Power and Progress: A Thousand-Year Struggle by Daron Acemoğlu and Simon Johnson, published in late 2023 (*). Daron […]

WHO DOES MY FACE BELONG TO? In November 2019, Kashmir Hill, a new reporter at The New York Times, received a tip about a company called Clearview AI, which was working on facial recognition technology. The tip revealed that Clearview AI had developed a powerful app by gathering billions of photos from social media and […]

DOES YOUR WORK HAVE MEANING? In his newly translated book The Song of Significance, Seth Godin explores the idea that work, and purpose go beyond just earning a paycheck. He points out that many people, both employers and employees, face feelings of disappointment, anxiety, confusion, and pressure in the workplace. Godin attributes these issues to […]

FUTURE NORMAL The book “Future Normal – 8 Questions to Create Business Your Children Will Be Proud Of” serves as a guide for purpose-driven leaders aiming for a meaningful life in business. It examines ways to evolve your business into an entity that not only yields profits but also contributes positively to society and the […]

MARKETING 6.0 HAS ARRIVED Marketing is constantly evolving, with new changes happening every day. Philip Kotler and his colleagues are exploring these changes in their “Marketing X.0” series. The first book, Marketing 3.0, introduced the idea that marketing should cater to the human spirit. Customers now seek more than just functionality and emotional satisfaction; they […]

A STORY OF A START-UP, MERGER, CORPORATIZATION, IPO, AND PROFESSIONAL MANAGEMENT: PENTA Last time, one of my partners shared a similar story. Now, I am sharing my interview with our CEO, Mehmet Fatih Erunsal, a professional manager with a career developed within the company. Penta has successfully navigated all the stages mentioned in the title […]

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GELİŞMELERDEN HABERDAR OLMAK İÇİN ABONE OLUN

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