HOW WILL BRANDS THRIVE IN THE DIGITAL ERA? Renowned marketing and brand expert David Aaker advocates for sustainable growth through the discovery and leadership of new, game-changing subcategories. He explains that the digital revolution has facilitated and accelerated the creation of these disruptive subcategories, offering significant opportunities through digital technologies. These include presenting new essentials, […]
HAVE WE BECOME DIGITAL HERDS? Byung-Chul Han—one of the most widely read philosophers of our time. I hadn’t heard of him before, but I believe being contemporaries with a philosopher and truly understanding them is invaluable. In an interview, Han recounts the “radical” decision he made while gazing at the sky: “THE SKY WAS SO […]
WHAT’S THE REAL ISSUE? IS IT PSEUDO-EXPERTS, SOCIAL MEDIA, OR ULTRA-PROCESSED FOODS? Every now and then, I receive comments on my articles about food content, potential risks, and whether certain products are harmful. Some comments come from trolls, others from attention-seekers, and a few from those genuinely curious and eager to understand the truth. The […]
Yes, I first visited Rome in 1968. And now, in 2025, I’ve had the opportunity to return, this time, not just to see the city, but to be part of something meaningful. I want to talk about artist Ahmet Güneştekin’s solo exhibition at GNAMC, the National Gallery of Modern and Contemporary Art in Rome. While […]
WELCOME TO WILLPOWER 101! How difficult it is to change people’s thoughts, emotions, and habits! Author Kelly McGonigal explains: “After years of observation, I realized that much of what people believed about willpower was creating unnecessary stress. Although scientific research had much to say that could help them, it was clear that these insights had […]
IS LIVING LONGER REALLY ENOUGH? Advancements in technology and medicine are paving the way for lifespans that stretch into triple digits. Living to 100 years old may soon become the norm rather than the exception. However, the key question remains: Does this extended lifespan come with a promise of change in how we spend it? […]
THE INEVITABLE: Falling Ill to Stay Healthy Dr. Robert Barrett and Prof. Louis Hugo Francescutti have written a fascinating book on an intriguing topic. The title says it all: “HARDWIRED: How Our Instincts to Be Healthy Are Making Us Sick.” It’s surprising, isn’t it? We strive to stay healthy, yet we fall ill in the […]
NO SAVINGS ON REPUTATION, YET WASTE IS HARAM Our topic today is REPUTATION! For companies, reputation is the foundation of everything. A reputation built on trust signifies commercial success and respect in society. In business, trust and reputation are inseparable, just like in personal relationships. Companies that operate with transparency, integrity, and ethical practices build […]
SEVEN DEADLY SINS! Seven Deadly Sins of Organizational Culture is a book that opens by recounting the 2001 Enron scandal, highlighting how it triggered massive changes in the world of auditing. Enron, one of the largest energy corporations in the U.S., managed to conceal its enormous debts through complex accounting tricks and financial manipulations by […]
WHERE ARE THE IDEOLOGY DEVOTEES? MISSING IN ACTION? This week’s featured book is Intellectual Morons: How Ideology Makes Smart People Fall for Stupid Ideas by Daniel J. Flynn, published in 2004. The author’s bold perspectives made him one of the prominent writers for The American Spectator, a renowned conservative magazine in the U.S. Today, access […]
