There’s a saying: ‘When you decide to take on something, do it with the finesse of Ülker” Well, my friends have truly embodied that, showcasing it to the world. Kudos to our team, and heartfelt gratitude to my colleagues. The significance of our success and happiness cannot be overstated! As a global Turkish company spreading joy […]
AN EFFECTIVE STRATEGY OF 42 YEARS: POSITIONING The positioning strategy is based on a book of the same title by Al Ries and Jack Trout, written in the 1980s. Since the year it was published, this book has created a paradigm shift in communication strategies and influenced the communication and advertising strategies of companies’ brands. […]
