DOES YOUR WORK HAVE MEANING? In his newly translated book The Song of Significance, Seth Godin explores the idea that work, and purpose go beyond just earning a paycheck. He points out that many people, both employers and employees, face feelings of disappointment, anxiety, confusion, and pressure in the workplace. Godin attributes these issues to […]
HOW SHOULD WE COMPETE IN THE FUTURE?! In a recent interview with the magazine of the Exporters Assembly (İhbir Haber), I was asked, “What should manufacturers and exporters prioritize in their growth strategies?” Here’s how I responded: “First and foremost, the foundation of the business must be solid. Whether in the domestic market or exports, […]
CAN RULE-BREAKING BECOME A RULE? Here’s how Reed Hastings, the founder of Netflix, opens his story: “In the 1990s, I was a regular at Blockbuster, renting a few VHS tapes at a time and always returning them quickly to dodge late fees. But one day, I found a forgotten tape on my desk that I’d […]
AN EFFECTIVE STRATEGY OF 42 YEARS: POSITIONING The positioning strategy is based on a book of the same title by Al Ries and Jack Trout, written in the 1980s. Since the year it was published, this book has created a paradigm shift in communication strategies and influenced the communication and advertising strategies of companies’ brands. […]
