ART AND POWER IN THE DIGITAL AGE Let’s dive into the world of art. Recently, we have explored business, travel, political history, and technology. Now it is time to shift our focus back to art. The book we are discussing is “Takedown: Art and Power in the Digital Age” (*) by Farah Nayeri. In her […]
MARKETING 6.0 HAS ARRIVED Marketing is constantly evolving, with new changes happening every day. Philip Kotler and his colleagues are exploring these changes in their “Marketing X.0” series. The first book, Marketing 3.0, introduced the idea that marketing should cater to the human spirit. Customers now seek more than just functionality and emotional satisfaction; they […]
Yes, they are the CEOs of our country’s big and successful companies and they are very much affected by this change. So what do they think? Here are their suggestions: In my article entitled “The Changing Consumer, Sales Channels and GOYA in Seattle,” first published on July 25, 2021, (Link) I explained the effects of […]
Numerous studies show that the Covid 19 epidemic affected where, how and what consumers buy and more importantly these behaviors became permanent. According to a global study conducted by Ipsos with 25,885 people, 81% of consumers said that they have changed their shopping habits since the epidemic began and 92% said they will continue their […]
