MARKETING 6.0 HAS ARRIVED Marketing is constantly evolving, with new changes happening every day. Philip Kotler and his colleagues are exploring these changes in their “Marketing X.0” series. The first book, Marketing 3.0, introduced the idea that marketing should cater to the human spirit. Customers now seek more than just functionality and emotional satisfaction; they […]
Miss the Trend, Miss the Train! I wanted to summarize Rohit Bhargava’s “Non Obvious Mega Trends” quickly because it covers important undiscovered needs. The book offers a method to continuously uncover these needs and raises awareness about it. The latest edition, translated from the 2020 publication, even includes our GOYA (Gez Oturma Yerinde Artık) tactic, […]
