THE POWER OF TRUST Trust is one of the most fundamental emotions in our lives. Nothing can replace the comfort that comes from feeling secure. At the heart of economic systems, trust lays the groundwork for commerce in social life, enabling people to invest and transact within a solid and dependable framework. In human relationships, […]
NO SAVINGS ON REPUTATION, YET WASTE IS HARAM Our topic today is REPUTATION! For companies, reputation is the foundation of everything. A reputation built on trust signifies commercial success and respect in society. In business, trust and reputation are inseparable, just like in personal relationships. Companies that operate with transparency, integrity, and ethical practices build […]
DOES YOUR WORK HAVE MEANING? In his newly translated book The Song of Significance, Seth Godin explores the idea that work, and purpose go beyond just earning a paycheck. He points out that many people, both employers and employees, face feelings of disappointment, anxiety, confusion, and pressure in the workplace. Godin attributes these issues to […]
FUTURE NORMAL The book “Future Normal – 8 Questions to Create Business Your Children Will Be Proud Of” serves as a guide for purpose-driven leaders aiming for a meaningful life in business. It examines ways to evolve your business into an entity that not only yields profits but also contributes positively to society and the […]
ARE WE ALL BIASED? Yes, indeed, even the West, while extensively critiquing bias and endeavoring to educate society through films and narratives… I remember encountering that cry for the first time in those poorly translated films from my childhood: “YOU CAN’T JUDGE ME!” It wasn’t until I grew older that I truly understood its significance. […]
MISCONCEPTIONS ARE CONCERNING In this article, we’ll dive into daily misconceptions and their impacts, based on the new book Misbeliefs by Prof. Dan Ariely (*). In a time when everyone clings to their own version of truth, this topic has been on my mind lately. Dan Ariely, the James B. Duke Professor at Duke University, […]
Did I Misunderstand You, Or… When people communicate—whether by talking, writing, listening, or even reading—problems can often arise in ways that are hard to predict. You could probably think of many examples from your own experiences that illustrate these challenges. In truth, achieving genuine communication is rare and often difficult. Even with strong language skills […]
PiaR, TECHNOLOGY, PROPAGANDA, and RESPONSIBLE COMMUNICATION PiaR, also known as Public Relations, is now called Corporate Communications. While previously it primarily covered interactions with the media, its scope has significantly expanded. That’s why every consumer is now interested in this subject. At the beginning of the century, it was also considered a conscious manipulation of […]
