PiaR, TECHNOLOGY, PROPAGANDA, and RESPONSIBLE COMMUNICATION PiaR, also known as Public Relations, is now called Corporate Communications. While previously it primarily covered interactions with the media, its scope has significantly expanded. That’s why every consumer is now interested in this subject. At the beginning of the century, it was also considered a conscious manipulation of […]
AN EFFECTIVE STRATEGY OF 42 YEARS: POSITIONING The positioning strategy is based on a book of the same title by Al Ries and Jack Trout, written in the 1980s. Since the year it was published, this book has created a paradigm shift in communication strategies and influenced the communication and advertising strategies of companies’ brands. […]
