IKIGAI, The Japanese Secret to a Long and Happy Life I am not surprised that people are so intensely searching for love and happiness. I found happiness by believing that I was lucky at a young age and seeing everything from the positive side, but of course, taking into account the bad possibilities, in short, […]
AN EFFECTIVE STRATEGY OF 42 YEARS: POSITIONING The positioning strategy is based on a book of the same title by Al Ries and Jack Trout, written in the 1980s. Since the year it was published, this book has created a paradigm shift in communication strategies and influenced the communication and advertising strategies of companies’ brands. […]
Notes from a Developed Country- Germany… Maybe you know I am a graduate of Istanbul High School for Boys (İstanbul Erkek Lisesi). Our language of instruction was German, all courses except Turkish Literature, Citizenship, Religious Studies, National Security, Music, Painting, and Physical Education were in German, and the teachers were also German. As such, one […]
