In Seducing the Subconscious, Dr. Robert Heath explores how advertising influences our daily shopping decisions and how little we are aware of this impact. He explains why the most successful advertising campaigns are not those with messages we love, hate, find interesting, or new, but rather those that reach us effortlessly and shape our behavior […]
AN EFFECTIVE STRATEGY OF 42 YEARS: POSITIONING The positioning strategy is based on a book of the same title by Al Ries and Jack Trout, written in the 1980s. Since the year it was published, this book has created a paradigm shift in communication strategies and influenced the communication and advertising strategies of companies’ brands. […]
